Pura Vida nyc is a premium denim collection that includes casual clothing such as knitwear and jackets for infants and toddlers. These garments are as individual as the children who wear them. Our graphic knits intend to provoke self-expression that speak of the environment, politics, and art around the globe. Pura Vida nyc cares about the world we leave to our children and therefore sources organic cotton, wherever possible, to lessen the use of pesticides. Our goal is to provide parents, or any consumer, a product that speaks to their own personal aesthetics and perhaps a garment that they would like to own for themselves.